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Facebook Business Marketing Workshop – HRDF B2B & B2C Training Malaysia
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Description

Practical Facebook Marketing for Business Workshop

Hands-on 2-day workshop will guide you how to be a Facebook superbrand, generate B2C & B2B leads and turn your fans into customers to start getting social media profits
Facebook with 1.35 billion active members as of Sep 30, 2014 and with over 82% of their daily active users being out of USA and Canada but how come your company is still struggling to deal with dropping fans interaction?
Despite the highly publicized social media case studies that have recruited millions of fans and millions in profits using Facebook, most businesses are still in left in the dark and unsure how to fully maximize their ROI online.

Are these your Facebook problems?

  • Your fan growth is stagnant, and it’s costing you more money to recruit new Fans
  • Your fans are losing interest and reducing their engagement level with your brand (and PTAT: people talking about this is dropping)
  • You’ve increased contents posting frequency and experimented with variety of content types but still getting fewer likes, shares & comments
  • You’re afraid of wasting money on ads as fans are not converting into customers (wondering how to get PROFITABLE ROI)
  • You are wondering whether to outsource, hire new staff or DIY and what tools to use to monitor the FB strategies
  • You are stuck on new ideas, contents and strategies for Facebook and don’t know who to turn to...

How will I Benefit?

After the Workshop, you will know:-

  1. A systematic step-by-step system to create measurable Facebook results
  2. How to Create a professional Brand / Company FB page that will attract Loyal & Large Fans Base, quicker
  3. How to generate leads and sales using Organic Facebook reach & paid Facebook reach
  4. Out-of-the box tactics to reach the EXACT targets you want
  5. How to generate more B2C & B2B quality leads and easily convert into paying customers
  6. Ultimate time-saving tips for you to get more done on FB and save 25% of your time daily
  7. Exactly what you should DIY and what you should delegate / outsource

Who Should Attend?

Marketing, Customer service, PR, Sales, Business Development, Management professionals, business owners, and new entrepreneurs.

Workshop Outline

Part 1 – FB Marketing Introduction

FB Marketing Introduction
  • Facebook Page Creation and Branding
  • Features and functions of FB Page

Facebook Marketing Plan

Part 2 – Facebook Marketing Plan

  • Developing your FB marketing strategy and mapping out a plan to achieve it
  • Review current FB results and what to improve
  • Industry and competitors analysis
  • Goals for B2B and B2C Facebook Marketing

Part 3 -Growing your Facebook Page

Growing your Facebook Page

  • How to reach out and attract your Target Market
  • Ideas from Successful B2B and B2C Facebook Pages

Facebook Content Strategy

Part 4 – Facebook Content Strategy

  • Devising your content strategy – never be stuck for what to post again
  • Daily engagement strategy – how to keep your fans coming back, posting comments and sharing your posts

Part 5 -Facebook Page Advertising

Facebook Page Advertising

  • How to start and test your Facebook Ads by targeting your prospects
  • Creating Facebook ads that will increase your prospects’ call to action

Facebook Marketing

Part 6 – Facebook Marketing

  • How to build a raving fanbase, including both free and paid tactics
  • Promotion – how to build your audience automatically using proven relationship-marketing tactics
  • Improving Conversion – proven ways to get your fans to sign up your email list and how to convert your fans into paying customers

Part 7 -Facebook Marketing Tracking and Analysis

Facebook Marketing Tracking and Analysis

  • Understanding Facebook Insights, and Page statistics
  • How to know Exactly what you should track and measure, how to spot KPIs that need improvements

Hiring the Right Facebook Team

Part 8 – Hiring the Right Facebook Team

  • How to attract and hire the right people for your Facebook campaigns
  • Knowing what and how to delegate effectively – what tasks you simply must manage yourself and what you can outsource
  • Tips on how to choose and hire the RIGHT outsourcing Facebook team
  • Common Facebook Business mistakes and how you can avoid them

Download HRDF Facebook Training Brochure